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role to play in the delivery of this strategy ; whether working at a station , in a depot , at head office or at the Service Delivery Centre , and the organization has worked hard to ensure that everyone is clear on the impact they can have on the successful delivery of it .
Creative marketing campaigns
Steve goes on to discuss c2c ’ s summer marketing strategy , a clear example of its investment in revenue growth , which forms a major component of the net-zero strategy . “ Summer is an important time of year for us , as there are two major leisure destinations on our route : London ( which , of course , is relevant all year round ) and Southend and its surrounding area , known for its beaches , theme parks , green spaces and tourist attractions . Naturally , Southend is a big draw in the summer when the weather is warm , and in the last three weeks [ at time of
Engineering consultants Haydn Evans are delighted to have partnered with c2c in the management of the complex and diverse station asset estate over the last four years .
Exceptional value added , transforming station asset knowledge base .
Inspection , asset management / strategy consultancy , feasibility , design , and construction support rendered for major projects , including platform renewals , canopy renewals , footbridge refurbishments , car park redevelopments and station building projects .
www . haydnevans . co . uk 01473 236550 | joe . palmer @ haydnevans . co . uk writing ], we have been lucky enough to experience good weather coinciding with the start of the school holidays . So , our summer marketing campaign is focused on releasing a series of creative content that gives customers ideas of places to visit both in London and around Southend , while highlighting our great value for money fares . For instance , we offer a ‘ kids for £ 2 ’ return ticket during weekends and school holidays , which is excellent value and extremely competitive in comparison to other modes of travel .
“ Moreover , we have a media marketing plan that spans different types of platforms , from station posters placed in East London underground stations to online channels such as TikTok , which we have started using this year . Our fast-growing TikTok presence enables us to reach a younger audience , a key and important part of our market . “ Additionally , we are using connected TV for the first time , allowing us to advertise on TV using digital TV services closely targeted to our market . By using different and new channels , we aim to increase awareness of c2c and our services to a wider audience and ultimately encourage a greater number of ticket purchases throughout the summer season . It is also worth noting that we have incorporated weather-reactive elements into our campaigns , some manual and some automated . When the weather is sunny and warm , we will heavily promote trips to Southend and other beaches within reach of London , thus encouraging customers to make the most of the good weather and travel on our services to some of the many great places we serve ,” Steve elaborates .
Ancillary revenue strategies
To continue its ongoing marketing efforts , c2c is expanding its marketing team , a
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