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Rail
further demonstration of its commitment to achieving Net Zero . However , the company ’ s growth strategy is also focused on exploring new revenue streams and expanding commercial opportunities . Steve details the various facets of this clever strategy . “ We are changing our working culture and practices , and as a result have developed new management dashboards that allow us to visualize our trading activities and revenue on a daily or weekly basis . Although this may not seem like a significant innovation , these figures have proved invaluable , allowing us to protect existing revenue while looking at new opportunities and generating growth . Furthermore , we are in the process of expanding and reorganizing the marketing team as well as other parts of my commercial team , with plans to recruit more members – including analysts , marketeers and administrative support – which will further enhance our ability to deliver on our ambitious plans . As a result , the commercial team will increase from eight members to 14 , and it will be retitled the Commercial Growth team . “ In the past , the responsibility for business-to-business ancillary revenue operations had been split across different directorates . Now , the commercial team will be fully in charge of them , generating revenue from car parks , property lettings , and commercial advertising , in addition to ticket sales . Beyond this , we are exploring further opportunities to drive revenue , such as allowing film crews to access our stations and trains for a fee . Having a stronger , dedicated and more focused commercial team in place is essential to successfully tapping into these additional revenue streams . While we can only do so much to influence ticket sales , we can and will diversify our ancillary revenue strategies to maximize income from non-fare revenue streams . This will be a key part of ensuring that moving forward c2c is a financially sustainable and profitable operation ,” he enlightens .
Before concluding our interview , Steve mentions a recent investment c2c has made in line with its ESG goals . “ A few weeks ago , we announced a partnership and front of shirt sponsorship with Southend United Football Club . This will allow us to connect with the local community – a shared goal ( pardon the pun !) of both organizations - all while creating greater visibility for c2c ,” he ends . ■
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