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The other part of the business model we developed was to define our geography as hard-to-reach , sensitive , or emerging markets
▼ David Halliday
David Halliday , CEO , joins us to discuss the company ’ s evolution and how it continues to operate in hard-to-reach areas . “ The company was first formed in 2000 and started off performing domestic transportation services for the UK ’ s Ministry of Defence , along with providing ambient warehousing in Felixstowe and Tilbury ,” David opens .
“ Shortly afterwards , we received another invitation to tender for endto-end logistics services from the UK into Iraq , and then at a later date , Afghanistan via Pakistan . However , as a young organization , we were asked to choose between continuing with the Iraq operation or taking on the Afghanistan contract . We chose Afghanistan and
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