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REAL-WORLD
SOLUTIONS
How transport firms can benefit from working with operational researchers
At the start of a new year many transport companies will be considering how to make business improvements . One often overlooked yet powerful business tool is Operational Research ( OR ), a discipline that combines advanced mathematics , data analytics , and human insights to provide a toolkit to support business decision making .
Originating from World War II , OR ’ s roots trace back to scientists and engineers innovating strategies that optimized military operations . Analyzing data , mapping processes , simulating scenarios , and planning optimal routes became pivotal in minimizing military losses and ensuring mission success .
OR can turn data , analytics and insights into real-world solutions that solve complex problems . OR specialists can work closely with businesses to
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