__________________________________________________________________________________________________________ Demand
while linking supply and demand for active management of the transportation network .
To provide ongoing customer support through mobile self-services , these flexible solutions allow users to manage fare purchases , review balances , transactions , and fare charges , as well as receive notifications about account status and usage . They also assist travelers in planning journeys by receiving alerts about realtime travel conditions – such as weather warnings or alternate routes in the case of disruptions . These solutions can influence user behavior through real-time information and incentives , contributing to the balanced use of transportation systems citywide . For example , encouraging users to travel less busy but potentially longer routes for a discounted fare .
Taken together , these services will enable civic authorities and transport agencies to effectively model , predict and support demand as it ebbs and flows across multiple modes . With urban growth seemingly unstoppable , cities must act today to put in place the joined-up technologies we need to ensure they can provide the balanced , cost-effective , clean and fast transportation solutions of the future . ■
For a list of the sources used in this article , please contact the editor .
Audrey Denis www . cubic . com
Audrey Denis is Senior Strategy Manager at Cubic Transportation Systems . Since 1951 , transportation agencies and municipal partners worldwide have relied on Cubic Transportation Systems to deploy transportation technologies that enhance the quality of life for their citizens . Cubic works with agencies to make public transportation the most attractive option for people ; where roads are essential , its intelligent transportation solutions keep people safe and reduce congestion .
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