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them.” Further brand partnerships include Laurent Perrier champagne, which we discussed previously with United – with the partnership successfully entering its second year, the champagne is hugely popular with customers and Aaron describes working with Laurent Perrier as a delight. Alongside brand partner relationships, sustainability is equally important to the company. It has recently launched a preorder and pre-pay program, enhancing product availability for customers and minimizing food waste.“ Previously on a domestic narrow body flight, if we had ten burgers on board, we could sell out by row 20 and there may be nothing available for customers at the back,” continues Aaron.“ Or if those fresh items were leftover, they would unfortunately end up in landfill. By transitioning into a pre-order approach, we can guarantee that everybody gets what
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