_________________________________________________________________________________________________ United Airlines
while continually evaluating new markets and researching potential sites for opening further United Clubs.”
Superior customer experience
The primary United Club product offers a variety of hot and cold items for breakfast, lunch and dinner, comprising a standard buffet service that allows customers to pick and choose their meals. Its Polaris lounge product is designed for international businessclass customers, providing a combination of buffet options and dedicated a la carte dining. Additionally, it has two Club Fly products in Denver and Houston, consisting of grab-andgo options for local customers or those with short connection times.“ Towards the end of the year, we’ ll be opening a United Club on Houston’ s Terminal B North concourse, which will be our largest club in the network,” Aaron discloses.“ This presents an opportunity for us to increase capacity and ensure we’ re meeting that 2030 and beyond demand for customers. At around 50,000 square feet, it’ s a massive space, yet we’ ve worked closely with our design team and construction partners to break the space up into multiple buffets and bars, ensuring it doesn’ t feel too cavernous. The amenities and design-styles in Denver and Newark will echo through the new club in Houston. Furthermore, we’ re opening two more new clubs in San Francisco and Washington Dulles. We’ re incredibly excited to get these three clubs open before the end of 2026 and create an even superior customer experience.”
Brand partnerships
An ongoing part of United’ s menu management process is the constant evaluation of products, both onboard and in club lounges. To keep offerings fresh and innovative for customers, Aaron says they explore different partnerships, primarily smaller local businesses, who the group can feature and support.“ As customers travel,
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