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to totally reinvent the idea people had of these dull metal boxes, essentially made for carrying people, and our aim was to make the bus service as attractive as possible by using the total renewal service concept.”
With its bus fleet selection being crucial to the company’ s growth, Lux began an important collaboration with top strategic partner Irizar, selecting buses based on engineering, cost effectiveness and appearance.“ As airlines started to affect our business, we realized we needed to copy best practice in the aviation industry in terms of dynamic pricing and yielding, but the exterior and interior design of the bus was also highly important to us. We focus on routes of up to 500 kilometers and ensuring the comfort of a Lux bus results in time well spent for our customers. From day one, we went for the very expensive solution of having personal media screens
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