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for trade waste. Location was the second key factor. It became apparent that people primarily use local companies- for instance, a Norwich resident wouldn’ t usually call a company in Colchester for waste disposal, but they’ d be far more likely to call CSH Environmental, which also means the rebrand helped us expand our area. We now cover waste disposal for the whole of East Anglia using our own wheels, and across the entire country through a brokerage.”
The company has made significant investments in its fleet, enabling it to expand geographically and promote brand visibility; CSH lorries are a vivid shade of blue, which‘ stands out a mile,’ Daniel describes.“ The fleet is integral to our advertising strategy,” he continues.“ And from an operational point of view, the newer vehicles reduce cost, meaning less downtime, greater parts availability and a decrease in fuel consumption. The amount 64