Transport & Logistics International Volume 13 - Issue 1 | Page 31

_________________________________________________________________________________________________ United Airlines
reactions . However , such vast and varied menus entail significant supplier relationship management efforts , as Jenefer points out . “ It can be challenging because we require large quantities to cater to the needs of all passengers traveling on our flights . A notable instance of this is our upcoming introduction of a new appetizer for our international economy guests flying between the US and Europe , or vice versa . Given that the volumes for this appetizer will average 11 million annually , we need to work with a supplier
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