_______________________________________________________________________________________________________ Air Transat
Flying high
Delve into Air Transat ’ s journey from vertically integrated tour operator to renowned international airline
Since its inception in Montreal 36 years ago , Air Transat has achieved worldwide recognition as a provider of leisure travel . Notably , Air Transat operates as an airline under the Transat A . T . Inc . ( Transat ) brand , a leading integrated international tourism company specializing in leisure travel . Under the Transat and Air Transat banners , the company offers various vacation packages and flights to a staggering 56 destinations in 30 countries in the American continent and Europe , and as of June 2024 , in Africa . Indeed , understanding that a significant investment was essential to its operations and the destinations it serves , the company has renewed its fleet with the most energy-efficient aircraft in its category . Marc-Philippe Lumpé , Chief Operations Officer at Transat , provides a comprehensive overview of the corporation .
“ Similar to companies like TUI and Thomas Cook , Air Transat originally operated solely as a vertically integrated tour operator in North America . However , alongside this , we owned an airline branch , which mainly served travel routes to Europe , the Caribbean and Mexico . This airline developed over time , until a couple of years ago , when our newly appointed President and Chief Executive Officer , Annick Guérard with her team , developed an approach which saw a switch from our tour operator model to that of a more airline centric business model . Although the tour operator is now a complement to our airline , it is still producing 30 percent of our revenue and remains a crucial part of the business . People still appreciate the value offered by tour operators , especially in Canada . As a result of this transformation , Air Transat transitioned from a point-to-point
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