Transportation & Logistics International Volume 12 - Issue 1 | Page 76

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As a business arm of SMRT Corporation Ltd , STRIDES capitalizes on its capabilities as Singapore ’ s pioneering public transport operator . Leveraging over 40 years of experience operating and maintaining major public transport infrastructure at home and abroad , the organization provides multimodal urban mobility solutions and services that deliver safe , reliable and comfortable journeys , alongside exceptional experiences . Lee Ling Wee , Deputy Group CEO of SMRT Corporation and President of STRIDES International Business , joins us to share STRIDES ’ story . “ SMRT ’ s establishment coincided with the launch of the first metro system in Singapore , and in a way , we very much represent metro services in Singapore ,” he begins . “ Our competencies were initially invested in the metro service , but later , we acquired a bus company and became multimodal . The business operates both publicly and commercially . In terms of public transport , the metro , bus , and automotive services , this operational arm is regulated by the government . Whereas our commercial business is split into two offerings .

“ One is Stellar Lifestyle , the largest managing agent of retail and advertising spaces in Singapore . It is focused on the expansion of our retail and media synergies to build an ecosystem with capabilities driven by digital innovation . We support SMEs and placemaking developments in and around our transit network to strengthen the experience of the communities we serve . Stellar Lifestyle provides services that include retail mall management , outdoor media , digital advertising solutions , and digital engagement platforms . In line with our vision of ‘ Moving People , Enhancing Lifestyles ’, the commuter experience forms the cornerstone of Stellar
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