__________________________________________________________________________________________________________ Demand
MANAGING DEMAND MORE
EFFECTIVELY
Audrey Denis of Cubic Transportation Systems discusses how transport agencies can effectively model , predict and support demand
By the middle of this century , researchers predict ten billion people will be living in urban areas , with a minimum of 14 new megacities ( ten million plus inhabitants ) created . Many of these will face multiple challenges , including an exponential rise in demand for , and consequent pressure on , local transport services . This will have a knock-on effect on existing infrastructure which is close to capacity , not least when it comes to urban transportation . However , while this is making demand modelling and management a key priority , numerous challenges exist .
tlimagazine . com 23