________________________________________________________ ____________________________________________ Network rail
Transforming train travel
Harriet Berwick of SilverRail highlights the importance of making rail more accessible for everyone
Rail ticket purchasing is a complex task for some , a chore for others and not even a second thought for the rest .
Rail operators and service providers are responsible for providing an easy , comfortable journey for all - but some groups are currently being marginalized when it comes to buying rail tickets .
According to SilverRail ’ s research , threequarters of Brits agree that the option of purchasing tickets online is especially tough for society ’ s most vulnerable .
To put it more succinctly , the UK ’ s rail retail systems do not slot into everyone ’ s lives as seamlessly as they should . The research identified that a fifth of Brits ( 20 percent ) felt that they would be unable to find the cheapest ticket for their journey . Most significantly , more than half of those ( 58 percent ) who have bought a ticket in the past believe there are simply too many ticket options , with this number increasing to 71 percent amongst respondents aged 65 + years - highlighting that the majority of people are often left confused by the complexity of rail ticket variety .
So , how can we combat these issues ?
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