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Roadmap to success
Breathing new life into IDW parcel delivery : XDP ’ s rebranding initiative shakes up the industry
Today it is known as the largest , privately owned B2C carrier in the UK , specializing in large and nonstandard freight . Initially formed in 1995 , XDP Ltd has continually built a reputation for reliability and quality of service . The company prides itself on its continuous investment in superior technology and delivering customer excellence within the irregular dimension and weight ( IDW ) freight sector . Isabella Wayte , Managing Director , tells us more about the company ’ s journey : “ At its inception , XDP originally delivered for the high value and security sector . However , with the development of on-line sales , XDP saw a gap in the market , particularly with drop shipping and for the delivery of larger items which are not conveyable .”
The recent revival of XDP ’ s logo represents yet another significant milestone . “ Our rebranding provides a renewed logo , signage , and website , showcasing our obligation to innovation , progress , and guaranteeing a dynamic customer experience . We are embracing a fresh perspective as we look to the future , and this rebranding plays a pivotal role in that journey . As we adapt to an ever-evolving sector , our brand will serve as a beacon of our commitment to the movement , speed , and progress of our business . So far this year , we have fully revamped our digital interface by introducing our brand-new website and updating our customer tracking portal . We have also begun rebranding our fleet and are now in the process of updating all signage across the network .”
Strong working relationships
Aside from its current rebranding effort , XDP is also working hard to maintain its reputation and stay ahead of the ever-
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