The Go-Ahead Group
with greater ease when making multiple trips throughout the day . Our back office system monitors their fares and calculates the best-value journey possible .”
Journeying smarter
Staff retention within the industry has been a hot topic in recent years , with prolific driver shortages causing issues nationwide . In a bid to bridge the employment gap , Go-Ahead offered a number of significant pay awards across its teams in 2022 . The company has also been working closely with the Confederation of Passenger Transport ’ s Thank You Driver campaign . This initiative has been incorporated into a number of marketing strategies , specifically the fact that bus driving is the most thanked position in the country , with the aim of spreading the positivity associated with the profession .
“ We revamped our purpose and approach last year , readdressing the values and behaviors that we want to trickle down across the group ,” Martin concludes . “ We settled on accountability , open-minded agility and collaborative transparency as the key pillars that we want to be reflected by our directors , senior managers , supervisors and frontline staff . Our purpose is to move you , and the next generation , towards a smarter future and a healthier planet , which we hope is something that all our colleagues can identify with .” ■
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