____________________________________________________________________________________________ Welch ’ s Transport
Community commitment
Chris cites the company ’ s family ownership to be a valuable factor , especially in this day and age . “ I think it ’ s key ,” he states , “ as an SME in any industry , it ’ s the way in which your history , ethos , and family essence influence your foundations and operations . For us , it ’ s the USP that enables us to battle the bigger boys and resonates the most with our clientele . It ’ s always a joy to meet potential customers who open with ‘ Oh , so you ’ re Jim ’ s boy !’ or ‘ My dad drove for you when I was younger .’
“ Ultimately though , it ’ s not just me and my dad running the operation , and if you want to keep that family feel and personal touch , you need to be able to remember the names of 165 employees , and their wider families ! I don ’ t want to stretch things so far that we lose that personable nature . We are a local business that employs local people and provides them with a comfortable standard of living , and we obviously do a lot of corporate responsibility work within our surrounding communities and schools , for which I ’ m an ambassador for Form the Future .
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