______________________________________________________________________________________ Public transportation
and the recently passed Infrastructure Investment and Jobs Act , shows that there can be an appetite to right past wrongs . But those wheels turn slowly . In the short term , agencies and stakeholders have an opportunity to leverage strategic public outreach to push transportation decisions in a different direction .
A final word
Safe , affordable , and accessible transportation facilitates access to economic and social opportunities that are critical to the quality of life in every community . Stakeholders understand that their participation can help shape project impacts in their communities - and populations that have not traditionally participated in public engagement understand the consequences of underrepresentation .
The heightened focus on delivering equitable transportation outcomes elevates the importance of strategic public engagement ; it ’ s a critical mechanism to secure meaningful participation and feedback from broad and diverse audiences . Sensis along with Sharp & Company is committed to ending disproportionate transportation investment and community marginalization by implementing modern , robust strategic public engagement strategies so that agencies are able to widen their reach and gather meaningful feedback to incorporate into public decision making . ■
For a list of the sources used in this article , please contact the editor .
Robyn Loube www . sensisagency . com
Robyn Loube is Executive Vice President at Sensis , the leading multicultural agency in the US . Sensis connects people with brands through marketing that builds relationships across cultures .
As Executive Vice President , Robyn oversees all government clientele , Southeast engagements , and business development . Her clients have included the Centers for Disease Control and Prevention ( CDC ), the Food and Drug Administration ( FDA ), and the American Breast Cancer Foundation , among others .
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