_________________________________________________________________________________________________________________ WSI
Our people are our most precious asset, and we must ensure they work in safe conditions
today’ s labor market.“ We cannot win or keep business without good people, and in this market, hiring well is particularly challenging,” Paul adds.“ We invest a lot of time in that process, and it pays off in the experience we deliver to our customers,” he adds.
Despite its large scale, WSI retains a small-town feel that makes customers feel comfortable, as they can see that the team genuinely cares. It is a quality that connects directly to another of WSI’ s differentiators: customer experience.
With a clear understanding of how much customer experience can drive buying decisions, WSI works hard to get it right. This approach often results in repeat business and word-of-mouth referrals.“ Safety, people and customer experience are the three things that have allowed us to win new business and grow, and we believe that focus will keep us going for another 60 years,” Paul shares.
WSI’ s roots are firmly in the pulp and paper industry, the sector it was founded to serve, and that heritage remains at the heart of its identity today. For Paul, the ambition is that, 60 years from now, the company will still be recognized as the industry’ s most trusted 3PL partner. The need to store and transport essential goods, whether food, personal care products or hazardous chemicals, will never disappear, and WSI is committed to remaining the trusted partner businesses can rely on for the future. ■
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