__________________________________________________________________________________________________ Certas Energy
rewards scheme called Oomph Fuel Rewards, which helps drive customer loyalty and repeat business,” Bryan says.“ In line with UK regulations, we’ ve just become legally bound to price transparency, providing our fuel prices to a central repository called Fuel Finder. All our sites are compliant with this regulation, which enables people to search for live fuel prices in their local area.
“ Although we’ re at the beginning of our journey with digital tools and AI, we’ re implementing new software to give us more visibility over demand, location, and datadriven analytics. We’ re aiming to combine this AI tool with our loyalty schemes to target customers with more specific rewards and marketing. Using this software, we can also provide our dealers with insights into the trends and average basket spends for each location to better understand each site’ s unique selling point. Some retail forecourts are at the heart of the community, for instance, whereas others are best suited for people making longer journeys, so by understanding this demographic, we can help our dealers maximize their assets.”
From our conversation, it’ s clear that Certas is dedicated to supporting its customers, and the company’ s willingness to do so as the energy transition evolves is no exception.“ We’ re committed to the energy transition, but only at the pace that our customers want and need these products,” Bryan states.“ Rather than encouraging people to make one decision over another, our aim is to have a range of options available for our customers once they are ready to transition.
“ Although HVO is available at more than 15 sites across our network, we’ ve recently complemented our refueling bunkers with the UK’ s first dedicated HVO-only site at Tyseley Energy Park in Birmingham. Featuring tlimagazine. com 47