_____________________________________________________________________________________________________ Lux Express
capacity while also providing a fresh service for its concept.
When it comes to ticketing, Lux sells 89 percent of tickets through web shops, most significantly through its own platform Lux Express EU, alongside aggregators, such as Omio. com.“ The share of sales via self-service ticket machines is very small in comparison,” continues Ingmar.“ But these sales are still very important in providing our customers with that option. Ticket sales are also available onboard – although it isn’ t the usual pattern for long-distance travelers to show up and ask for‘ one ticket to Warsaw please!’ Essentially, the emergence of online channels is integral to ticket sales, and I think starting sales through our own web shop in 2001 was key. Continuing our focus on digital sales and marketing is a priority going forward.”
Further priorities for the company over the next three to four years revolve around growth in Scandinavian countries, following its first significant franchise contract last year – expanding the Lux brand to Finland.“ We began delivering Finnish domestic routes, which was a big achievement for Lux and fantastic recognition of our work, commencing an agreement with the biggest long distance bus operator in Finland,” Ingmar concludes.“ As well as moving into Sweden and Norway, we’ re also looking at onboarding some partners in the southern parts of Poland. I believe public transport services can only achieve a modal shift if you highlight their qualities. Of course, you can never have the same door-to-door approach you get with car usage, but by providing a travel experience where you can spend time consuming entertainment, working, or simply taking time to rest instead of driving, you can achieve a better quality of journey. All this combined means Lux is in a very good position at present.” ■
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