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back to that localism; it means that our drivers see the same passengers every day, so they can build up a rapport and familiarity, thereby contributing to the community-feel of our services.” trentbarton’ s commitment to customer care and community spirit is the key driving force behind its success. These attributes permeate every aspect of its corporate culture, from executive decisions right down to dayto-day operations. To help its drivers bring more smiles to daily commutes, the company invests heavily in people development, providing comprehensive training to all new recruits to empower them to be the best they can be and, in turn, offer the best possible service to its customers.
“ One of the things that we’ re most recognized for is the quality of our driving team. We spend a huge amount of time ensuring that we recruit the right people for the business, as our drivers are the face of the organization. We have our own driving and training schools, whereby we try to make our training processes more akin to a retailer or hospitality venue,” Tom explains.“ Often, we deliberately seek people who don’ t have a bus license and train them to drive a bus; we place much more focus on finding someone who’ s friendly and has a natural customer service skill set. We’ ve found that to be very successful.”
Another one of trentbarton’ s most fundamental values is its constant reinvestment into the business. Whether profits are reinvested into the workforce, service operations, or local communities, the company’ s wider investment program is delivered in adherence with its peoplecentric ethos and focus on continuous improvement. Earlier this year, for instance, trentbarton invested around £ 3.1 million in brand-new vehicles for its iconic red arrow route, which is celebrating its 30th anniversary in 2025. Alongside that, the company has been investing heavily in the sustainability
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