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Interview

Dr Sinan Yordem of Cambridge Consultants shares practical steps for successfully deploying AI in transportation

Could you introduce yourself and share how you came to be in your current role? Absolutely. I’ m Sinan Yordem, Head of Energy and Infrastructure Business in North America at Cambridge Consultants, where I help our clients in their transformational technology and innovation initiatives.

My journey to this role has been shaped by over two decades of experience in technology and product development in electronics, optics, energy and infrastructure- sectors where I led start-up and corporate-wide priority growth initiatives delivering physical products and digital services to sectorleading government and industry clients.

Today, I have the privilege of spearheading cutting-edge projects collaborating closely with start-ups, multinational corporations, investors and government agencies on technologydriven investment and implementation programs to drive operational efficiencies and strategic growth.

What are the most pressing priorities transportation leaders must address today to effectively integrate AI into their operations? Leaders in transportation are aware that they can’ t be left behind and are intent on investments in AI. However, the biggest challenge is showing business impact with AI and managing the scale of change it brings.

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