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One of the most promising and powerful responses to this challenge lies in automation, particularly in transportation management, demand forecasting and real-time tracking.
Transportation Management Systems( TMS) such as Project44, Transporeon and Shippeo are driving the shift, delivering realtime visibility across multimodal networks. These platforms enable logistics teams to make faster and data-driven decisions, such as rerouting shipments around blocked canals or rebooking them ahead of port closures.
With automated carrier selection, load optimization and tracking, TMS platforms reduce manual effort and enhance agility in case of disruption. This not only cuts costs but also helps maintain service levels amid constant volatility, equipping supply chains with the speed and resilience needed to adapt and thrive.
Smarter planning for smarter supply chains
Automation also plays a critical role upstream, particularly in demand planning. By integrating TMS data with advanced analytics and forecasting tools, companies can better anticipate shifts in supply and demand.
For food and beverage importers, where shelf life and regulatory compliance are critical, this foresight can mean the difference between success and spoilage.
In times of uncertainty, when static planning models often fail, AI-enabled planning systems that continuously process real-time data from TMS platforms and other sources enable companies to adjust production, sourcing, and distribution strategies on the fly, which, in turn, results in a more responsive and resilient supply chain. Together, TMS and AI-powered planning tools can truly transform reactivity into proactivity.
What is needed is a shift toward agile, digitally enabled ecosystems that can sense, respond, and adapt in real time
Navigating the ocean freight landscape
Ocean freight is also undergoing a transformation. While container costs have dropped in some routes, particularly from the Far East to the US, this trend reflects reduced demand and tariff uncertainty more than efficiency gains.
Ocean alliances, once heralded as a way to improve service and lower costs, have failed to deliver significant value to end customers. Analyses show that the primary beneficiaries have been the shipping lines themselves rather than the shippers. This imbalance highlights the need for companies to reclaim control through visibility, automation, and agility.
Food and beverage: a sector under pressure
For companies in the food and beverage industry, the stakes are particularly high. Disruptions in logistics don’ t just result in delay; they can lead to product spoilage, missed seasonal windows, and regulatory non-compliance. In such a context, automation becomes a matter of continuity.
At Atlante, we’ ve invested heavily in automation to future-proof our supply chain. From AI-powered forecasting tools to predictive analytics in our TMS, our goal is to ensure that our products move reliably from origin to shelf, regardless of external disruption. This includes building digital twin models of our supply network to simulate potential risks and proactively mitigate them.
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