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great value for money fares . For instance , we offer a ‘ kids for £ 2 ’ return ticket during weekends and school holidays , which is excellent value and extremely competitive in comparison to other modes of travel .
“ Moreover , we have a media marketing plan that spans different types of platforms , from station posters placed in East London underground stations to online channels such as TikTok , which we have started using this year . Our fastgrowing TikTok presence enables us to reach a younger audience , a key and important part of our market . “ Additionally , we are using connected TV for the first time , allowing us to advertise on TV using digital TV services closely targeted to our market . By using different and new channels , we aim to increase awareness of c2c and our services to a wider audience and ultimately encourage a greater number of ticket purchases throughout the summer season . It is also worth noting that we have incorporated weatherreactive elements into our campaigns , some manual and some automated . When the weather is sunny and warm , we will heavily promote trips to Southend and other beaches within reach of London , thus encouraging customers to make the most of the good weather and travel on our services to some of the many great places we serve ,” Steve elaborates .
Having a stronger , dedicated and more focused commercial team in place is essential to successfully tapping into these additional revenue streams
Engineering consultants Haydn Evans are delighted to have partnered with c2c in the management of the complex and diverse station asset estate over the last four years .
Exceptional value added , transforming station asset knowledge base .
Inspection , asset management / strategy consultancy , feasibility , design , and construction support rendered for major projects , including platform renewals , canopy renewals , footbridge refurbishments , car park redevelopments and station building projects .
www . haydnevans . co . uk 01473 236550 | joe . palmer @ haydnevans . co . uk
Ancillary revenue strategies
To continue its ongoing marketing efforts , c2c is expanding its marketing team , a further demonstration of its commitment to achieving Net Zero . However , the company ’ s growth strategy is also focused on exploring new revenue streams and expanding commercial opportunities . Steve details the various facets of this clever strategy . “ We are changing our working culture and practices , and as a result have developed new management dashboards that allow us to visualize our trading activities and revenue on a daily or weekly basis . Although this may not seem like a significant innovation , these figures have proved invaluable , allowing us to protect existing revenue while looking at new opportunities and generating growth . Furthermore , we are in the process of expanding and reorganizing the marketing team as well as other parts of
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