c2c Rail _____________________________________________________________________________________________________________
during the pandemic , as they were replaced with shorter term ones . Notably , the new contracts require yearly accountability to the DfT on our spending and outputs . With the new government ’ s proposals for nationalization and public ownership of the railways , this partnership working is likely to continue ,” Steve informs . c2c ’ s recently launched net-zero strategy , a ten-year plan to build a successful and sustainable railway for colleagues , customers and communities , is another key component of its vision for the future . Net Zero is about offering sustainable services to communities while also focusing on becoming a profitable business . The team at c2c has an important role to play in the delivery of this strategy ; whether working at a station , in a depot , at head office or at the Service Delivery Centre , and the organization has worked hard to ensure that everyone is clear on the impact they can have on the successful delivery of it . working patterns , shopping and leisure travel habits . Nonetheless , for c2c , this difficult period brought about a number of new and positive developments . “ We have enjoyed closer and stronger working relationships with many of our key stakeholder partners since the pandemic , including officials at the Department for Transport ( DfT ).
“ Like the majority of UK rail companies , we have historically worked under fixedlength franchise contracts let out by the DfT . However , these contracts ended
Creative marketing campaigns
Steve goes on to discuss c2c ’ s summer marketing strategy , a clear example of its investment in revenue growth , which forms a major component of the netzero strategy . “ Summer is an important time of year for us , as there are two major leisure destinations on our route : London ( which , of course , is relevant all year round ) and Southend and its surrounding area , known for its beaches , theme parks , green spaces and tourist attractions . Naturally , Southend is a big draw in the summer when the weather is warm , and in the last three weeks [ at time of writing ], we have been lucky enough to experience good weather coinciding with the start of the school holidays . So , our summer marketing campaign is focused on releasing a series of creative content that gives customers ideas of places to visit both in London and around Southend , while highlighting our
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